About us

THE BRAND

HAALA Denim is known for its classic style, symmetry, and modern branding. We take a hands-on approach to ensure maximum quality control and superior product detailing. Our top priority is offering a perfect fit. We use a combination of proprietary pattern work combined with our unique performance stretch fabric to create fits that are flattering on any body type.  This reputation has become a spotlight of the brand. 

THE PERFORMANCE STRETCH RIDING JEAN

In 2017, we set out to make a jean that would combine fashion and function for the equine industry. The mission was to create a modernized riding jean that provided flexibility without sacrificing durability, while maintaining an upscale aesthetic that could transition to a streetwear or dress-up jean. Our collection includes comfortable mid-rise and high-rise options, all paired with a contoured waistband, making them a flattering fit for almost any body type. The most consistent testimonial from customers relates to 'stretch recovery', which is the fabric's ability to rebound after stretching. "They stretch, but don't stretch out" is a common phrase you can hear from women wearing them at events around the world.  This same function also increases durability and provides structure to the jean.  Our premium washes provide the style and feel a customer expects in designer denim, but now as a multi-use jean.

Want to try a pair on before ordering online? See our show schedule in the main menu links and get a personal fitting at one of the many events we attend as a vendor!