THE BRAND

From Los Angeles, HAALA DENIM aims to create quality you can feel. Our story began 10 years ago, learning the craft from inside the 

factories, wash houses and fabric mills we built relationships with. Since then, we have put together our own exclusive sewing team led by sample makers with 30+ years experience. A hands-on approach allows us to understand our production and consistently maintain quality control. We use the finest fabrics and trim available, but the best materials only matter if the jean fits perfectly. From a visual perspective, we strive for iconic style, focusing on symmetry within the garment.  

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"Denim is an evolving canvas. It gives back what you put into it and we approach our product as our art.  

A pair of jeans tells a story for all of us. It is our goal to make HAALA DENIM not only our story, but yours as well".

-Darrin Haala

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The Performance Stretch Riding Jean

HAALA DENIM set out to create a specialty jean that would combine fashion and function. Introducing our performance stretch riding jean to the equine industry has been ultimately rewarding, but far from simple. Our mission was to combine a modern, sleek aesthetic with a fabric that made riding in jeans more comfortable. A jean that projected the style of designer denim, wearable for a night on the town or the next day in the saddle. Several key factors that make this jean special are within the fabric itself. After an in-depth research and development phase, we had a fabric that was unmatched in comfort, but more durable than your average stretch denim.  Another focus was 'stretch recovery'. We wanted un-restricted movement, but without sagging and loss of shape after use. After solving the technical issues, it was all about the fit. Our patterns are flattering for a range of body types, but present themselves as a fashion forward silhouette. The performance stretch jean goes further than just a niche product. All HAALA jeans are sewn by industry leading sample makers in Los Angeles, putting the overall  quality in a category of it's own. We continue to use premium wash processing to give our jean an attractive finish. See our show schedule in the main menu links to follow our tour in 2020, we're coming to a horse show near you! Getting a personal fitting at a show allows you to be included in online re-order incentives and 'show special' promotions.