HAALA Denim is known for classic style, symmetry and modern branding. A hands-on approach reflects maximum quality control and the details that set us apart. The brand will continue the craft as it was learned, personally guiding the product through each stage of the production process. Our top priority is offering a perfect fit. Additionally, we are sourcing customized fabrics from our supplier. A unique performance stretch blend has become a spotlight of the brand. Our production from Los Angeles utilizes industry leading sewing professionals, pattern makers, wash facilities, and finishing teams.

"Denim is an evolving canvas. It gives back what you put into it and we approach the product as our art. A pair of jeans tells a story for all of us. It is our goal to make HAALA Denim not only our story, but yours as well". -Darrin Haala 



In 2017, we set out to make a jean that would combine fashion and function for the equine industry. The mission was to create a modernized riding jean that provided flexibility without sacrificing durability. Additionally, an upscale aesthetic that could transition to a streetwear or dress-up jean. A comfortable mid.-high rise paired with a contoured waistband make it a flattering fit for almost any body type. The most consistent testimonial from customers relates to 'stretch recovery', which is the fabric's ability to rebound after stretching. "They stretch, but don't stretch out" is a common phrase you can hear from Women wearing them at horse shows across the nation. This same function also increases durability and provides structure to the jean. A premium wash provides the style and feel a customer expects in designer denim, but now as a multi-use jean. Wanna try a pair on before ordering online? See our show schedule in the main menu links and get a personal fitting at one of the many horse shows we attend as a vendor!